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Canadian building products promoted at retailers

DCN News Services
Canadian building products promoted at retailers

MONTREAL — A new building product certification program has been launched in Montreal.

The Bien fait ici/Well Made Here organization includes 60 major manufacturers of hardware products and building materials intended for the residential building market, said a recent release.

As of spring 2019, hardware products and building materials bearing the Bien fait ici/Well Made Here label will be found in over 2,500 hardware stores and home improvement centres owned by or affiliated with the following 10 banners: Ace, BMR, Castle, Home Hardware, Lowe’s Canada, Patrick Morin, Reno Depot, RONA, Timber Mart and Unimat.

The organization was founded “to provide comprehensive information to consumers on our local, quality products, where to buy them with confidence, and who to turn to for worry-free renovation work carried out by professionals,” the statement indicated.

For products to earn the label, it will be required that at least 51 per cent of direct manufacturing costs, primarily materials and labour, will have to have been incurred in Canada, the release explained. Manufacturing, assembly and packaging are included, overhead costs, research and development, design and transportation are excluded.

“When it comes to building materials and hardware products, home owners want to use the best products on the market, provided that the price is justified,” said Richard Darveau, the president and CEO of the Quebec Hardware and Building Supply Association, who created the program. “Yet, how can two similar products, which sometimes have a considerable price difference, be compared fairly?”

The statement said, “Qualified products will stand out from imported and low added-value products through the provision of technical information and through promotional offers directed at DIYers and building contractors.”

Bien fait ici/Well Made Here is a federally chartered non-profit organization.

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