VANCOUVER — The Independent Contractors and Businesses Association (ICBA) is making waves beyond the Lower Mainland, recently winning North American Trade Association of the Year at the Reed Awards in Austin, Texas.
The ICBA was honoured at the 2019 Reed Awards, named after Campaigns & Elections publication founder Stanley Foster Reed. The Reed Awards reward excellence in political campaigning, campaign management, political consulting and political design.
The ICBA won six Reed Awards in total.
The association’s Get Canada’s Big Gas Moving campaign helped the association win Best Web Video, Best International Web Video, Best Canadian Web Video, Best International Outdoor Advertising and Best Canadian Outdoor Advertising.
“This is a tremendous honour and reflects the calibre of work being undertaken by the ICBA team in workforce development, public policy advocacy and communications and marketing,” said Chris Gardner, ICBA president, in a press release. “It also highlights ICBA’s willingness to fearlessly speak out on policy issues consistently. Winning North American Trade Association of the Year is external recognition of the team we have built at ICBA and all of the hard work they do every day on behalf of our members.”
With the wins, The ICBA has now won a total of nine Reed Awards over the past two years. In 2018, ICBA won three Reeds for its Site C Pink Slip campaign (Best Canadian Online Ad Campaign, Best Canadian Use of Outdoor Advertising, and Best International Use of Outdoor Advertising).
“Our Big Gas campaign caught lightning in a bottle and we’re very proud to see it recognized with these awards,” said Jordan Bateman, ICBA VP of communications. “Our communications and advocacy work stands with the best in North America and we will continue to strongly, articulately, creatively and passionately make the case for a strong economy and our members’ issues.”
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