WINNIPEG, MAN. – The Government of Manitoba is investing more than $600,000 in the Project ASPIRE hub, designed to promote and grow the agricultural protein sector.
Project ASPIRE (Accelerating Sustainable Protein Impact and Results) was created in 2019 with the intention of attracting $1.5 billion in new investments and creating 1,550 new jobs for the province’s animal and plant protein sector, according to a news release.
The new hub will be hosted by Canadian Manufacturers & Exporters and will provide a venue for industry leaders to work collaboratively.
“This initiative to advance a vision where Manitoba is the global leader for growing and value-adding sustainable protein has been strongly embraced by protein industry stakeholders,” said Dickson Gould, chair of the Manitoba Protein Consortium, in the release.
“The creation of the ASPIRE Hub provides the structure and support that enables industry stakeholders to take the lead in achieving our ambitious goals.”