PENTICTON, B.C. — Mass timber manufacturer Structurlam has added Paul Drace as its new vice-president of sales for construction east division and industrial for North America.
Drace is based in Wisconsin and has extensive experience in engineered wood through work with large suppliers including Trus-Joist, Weyerhaeuser, RedBuilt and SmartLam.
Drace will lead construction sales regions to drive sales as well as promoting and expanding Structurlam mass timber work.
“With a strong diverse background in engineered wood, Paul will be a tremendous asset to not only our sales team, but for our customer and technical services teams. With Paul joining our sales leadership team, we will be able to bring heightened focus to Structurlam’s growth and advance the mass timber movement across North America,” Structurlam senior vice-president of sales and marketing Paul Sehn said in a statement.
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