MILLWAUKEE, WIS. – CONEXPO-CON/AGG has revealed a new logo, brand identity and the tag line “Taking Construction to the Next Level.”
The rebranding is meant to reflect the growth and momentum occurring in the construction industry as a whole as well as the role played by the CONEXPO-CON/AGG trade show, the largest in North America.
“The launch of a new identity for CONEXPO-CON/AGG reflects how the show and our industry has evolved and what it aspires to be in the future. The forward motion of the logo matches the forward motion of the show, where construction professionals experience the latest equipment, participate in demonstrations and education, make new professional connections, and grow their own marketability within the industry,” CONEXPO-Con/AGG show director Dana Wuesthoff said in a statement.
The forward-pointing arrows indicate progress and momentum, while the deepening colours represent growth. The tread-like arrangement of the arrows conveys traction and making a mark on the construction industry, a CONEXPO-CON/AGG release stated. The rebrand is the first for the organization since CONEXPO and CON-AGG came together in 1996.
“It’s been exciting to see the construction industry grow and evolve in so many ways since the shows combined and we launched our previous logo for CONEXPO-CON/AGG in 2005,” continued Wuesthoff. “The show’s brand identity is evolving to match what CONEXPO-CON/AGG is today and in the future. CONEXPO-CON/AGG remains North America’s number one event that construction pros consider to be the best place to connect with opportunities, equipment and products that advance their businesses, and this new brand image helps us translate that mission to the future of the industry.”
The next CONEXPO-CON/AGG show will take place at the Las Vegas Convention Center from March 14 to 18, 2023.