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Federal government launches skilled trades awareness campaign

DCN-JOC News Services
Federal government launches skilled trades awareness campaign

OTTAWA – The Government of Canada is launching a new awareness campaign to highlight careers in the skilled trades.

Federal Minister of Employment, Workplace Development and Official Languages Randy Boissonnault announced a series or experiential marketing events will be held across Canada in Montreal, Fredericton, Saint John, Toronto and Vancouver.

“Skilled trades workers are the backbone of the Canadian economy. With demographic shifts and high retirement rates, Canada needs more skilled trades workers. These good-paying and rewarding careers are an integral part of several industries across the country,” Boissonnault said in a statement. “Our government continues to raise awareness about the great careers available to young Canadians in trades. We are building a robust and diverse skilled trades workforce now for the economy of the future.”

The interactive exhibits will provide an experience where individuals can learn about different skilled trades careers, find in-demand trades in their province or territory and discover the steps it takes to become a skilled trades worker, the release added.

“Events like these encourage Canadian youth to discover the rewarding careers that exist in the skilled trades and technologies through interactive activities and help them find their passion. They also allow us to raise awareness of these important and lucrative careers to our future skilled workforce,” Skills Canada CEO Shaun Thorson said.

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