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'Strong as Steel' campaign calls on Canadians, government to champion locally made materials

'Strong as Steel' campaign calls on Canadians, government to champion locally made materials

OTTAWA — In the wake of major tariffs from U.S. President Donald Trump, Canadian steel associations and labour groups have united for Strong as Steel, a campaign that calls on Canadians and governments to support the tens of thousands of jobs in hundreds of communities who provide this material.

“Persistent aggression from President Trump and his top advisers will harm our sector and could cost Canadian workers, communities and governments billions of dollars over the months ahead,” said Keanin Loomis, president and CEO of the Canadian Institute of Steel Construction, in a statement. “The ‘Strong as Steel’ coalition is united in our opposition and we’re calling on everyday Canadians and all levels of government to get involved to protect jobs and prosperity.”

The group is advocating for government responses that will allow Canada’s steel sector to adapt and grow in the face of the trade war started by the United States. The coalition group includes the Canadian Institute of Steel Construction, Ironworkers Canada and the Canadian Steel Producers Association.

Canadians are being asked to send letters to political leaders and the U.S. Embassy in Ottawa, sharing messages of support on social media, and thanking steel and ironworkers in their local community.

“Canadian workers have always stood strong in the face of adversity. As Ironworkers, we know the value of hard work, unity and resilience. Together, we stand firm against unjust tariffs, and stand behind every worker who builds North America,” said Colin Daniels, general vice-president and executive director of Canadian Affairs with Ironworkers International. 

The group is additionally calling on the federal government to introduce domestic procurement requirements for fabricated steel on Canadian infrastructure projects – especially taxpayer-funded projects – and tariff relief for Canadian steel businesses.

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