Robert Hoffman named managing principal of Oculus Inc.

PORTLAND, ORE. — Robert Hoffman has been named the managing principal of Oculus Inc.’s Portland office.

Hoffman will oversee operations, project development and staffing as well as focus on growth of the architecture and interior design firm’s national footprint in the hospitality, multi-family, senior living, retail and commercial office markets, a release stated.

“Oculus has a demonstrated strength in delivering high profile, unique hospitality environments, so the opportunity to join the firm was an obvious decision for me. I am truly excited to bring our team’s energy and abilities to our clients’ projects,” Hoffman said in a statement.

Hoffman has more than 30 years of architectural practice and association leadership experience.

Oculus serves the U.S. market, but its West Coast operation concentrates on hospitality work. Recently completed projects include an out of ground hotel in Seaside, Ore., and guest room interiors for the Woodlark Hotel in Portland, for which the firm was named a finalist for the International Interior Design Association’s Interior Design Competition.

Prior to joining Oculus Inc. Hoffman served as managing principal for a Portland-based architecture firm, responsible for overseeing and supporting the design-build delivery of projects in the hospitality, entertainment and residential market sectors. He also served as executive vice-president and CEO of the Portland chapters of the American Institute of Architects from 2014 to 2019.

Hoffman has a master of architecture degree from the University of Oregon and received his bachelor of science degree in environmental design from the College of Design at North Carolina State University.

“What a tremendous advantage to have Robert on board leading and enhancing the capabilities of our talented architects and designers. Very rarely do we have the opportunity to bring on such a highly experienced executive architect and are thrilled for the opportunities that lie ahead,” Oculus Inc. president Lisa Bell-Reim added.