Ready Mixed Concrete Association of Ontario launches social media campaign

The Ready Mixed Concrete Association of Ontario has started the first wave of a social media campaign to extend its reach. Using LinkedIn, YouTube, Facebook and Twitter, RMCAO will actively promote industry events, projects and provide educational content and encourage the industry to participate.

The Ready Mixed Concrete Association of Ontario (RMCAO) has started the first wave of a social media campaign to extend its reach.

“The RMCAO prides itself on being a progressive association and recognizes the importance of innovation and using a variety of tools to communicate with the industry, including social media,” said RMCAO’s marketing and communications director Tom Bellis.

By engaging in social media the RMCAO is able to take communications and networking to the next level for the industry.

Using LinkedIn, YouTube, Facebook and Twitter, RMCAO will actively promote industry events, projects and provide educational content and encourage the industry to participate.

The association will use LinkedIn to offer followers the opportunity to connect and interact with one another in an online, professional format. Expanding your network of industry experts provides the ability to share advice, discover inside connections and new opportunities.

As YouTube is now the second most popular search engine, providing an outlet for visual education and learning in the construction and building materials industry, RMCAO plans to post best practices and how-to tutorials on its YouTube page along with the latest industry news and event updates.

RMCAO’s Facebook page is where the business community can stay informed on the RMCAO activities, network and build relationships.

The association will use Twitter to provide members with short, timely bytes of information impacting the industry. Whether it’s a key issue facing the Province or business community, sharing member projects, press releases or providing and passing on expertise, Twitter provides that quick informational channel.

This social media campaign comes after the association developed BlackBerry and iPhone apps last fall with the idea to provide people in the field easy access to important technical information on materials and best practice guides available on the RMCAO website.

DCN NEWS SERVICES