MILTON, ONT. — The world’s largest manufacturer of the insulation product Rockwool has announced as of Jan. 1 it will operate in North America under the name Rockwool, abandoning its previous North American company identity Roxul.
The rebrand to Rockwool applies to all segments and product lines of the company’s North American stone wool insulation business including residential, commercial, roofing and technical insulation in the industrial, marine and offshore sectors, a media statement said.
North American customers and consumers will see the Rockwool rebrand rolled out across platforms including on Rockwool products such as Comfortbatt, Safe ‘n’ Sound and Comfortboard products.
“The rebrand bolsters our position in the North American marketplace and internationally as well,” said Trent Ogilvie, president, Rockwool (North America) in the statement.
“It allows us to leverage our collective strengths to better serve both new and existing customers, while driving growth and investment across all regions.”
On the digital side, January marks the launch of Rockwool’s new website in North America, rockwool.com, while the Rockwool Group corporate site has transitioned to rockwoolgroup.com.
Since 2014, the Rockwool Group has invested $350 million in three new North American manufacturing facilities, including a recently announced stone wool insulation plant in Ranson, West Virginia.
The rebranding applies to Rockwool’s North American insulation business.
Rockfon and Grodan will continue to operate under their respective brand names.
With five manufacturing facilities and 1,000 employees, Rockwool is North America’s largest stone wool producer, the statement said.
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