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Road construction equipment manufacturer moving forward while returning to its roots

Nathan Medcalf
Road construction equipment manufacturer moving forward while returning to its roots
PHOTO SUBMITTED — Dynapac celebrated the company’s building dedication with a ribbon cutting on April 18. Row one from left to right: Shellie Larranaga, the VP of finance and administration, Fabian Salinas, VP sales, Marco Faulhaber, Dynapac Global VP, Jean-Claude Fayat, Fayat Group president, Brian Bieller, Dynapac North America president, Paul Hense, Dynapac Global president, Jamie Roush, VP aftermarket and Jennifer Bishop, marketing and communications manager. Rows two and three are Dynapac North America’s finance, product and customer support teams.

Dynapac is an international leader in road construction equipment manufacturing with a diverse and innovative product offering.

This construction season is their first since being acquired from Atlas Copco by Fayat, and Dynapac is charging forward with the spirit that the company is now back.

“This isn’t just a slogan for us; it’s truly the heartbeat of our organization,” says Jennifer Bishop, marketing and communications manager with Dynapac North America. “We are going back to our roots; from customer service, to finance, aftermarket, sales and marketing we are living, ‘Dynapac is back’ on a daily basis.”

Dynapac is a combination of original engineering and strategic acquisitions. Founded in Stockholm, Sweden, the 84-year-old company (originally named AB Vibro-Betong) was the first company to bring the vibratory compactor to market.

The company established a factory in the United States in 1946 and expanded globally for the next several decades. In 1973, the company changed their name to Dynapac. Over the next decade, the company acquired four companies: Salco (Sweden), Vibratechniques (France), Watanabe (Japan) and Hoes (Germany).

From Salco, Dynapac added bitumen sprayers and chip spreaders. From Vibratechniques, the company added poker vibrators that used a different technique for the drive of the eccentrics in the poker. From Watanabe, the company added rollers, and from Hoes, the company added asphalt pavers.

In the 90s, Dynapac increased their presence in Japan by establishing a joint venture with Hitachi. They then acquired Demag Schrader, whose pavers were further developed to what the company now calls the present-day SD-series pavers.

“That line is our most sophisticated pavers with process control based on ECUs and CanBus-systems,” says Lars Lundahl, product manager with Dynapac Compaction Equipment AB.

In 2007, Dynapac was acquired by Atlas Copco. Ten years later, in January, Atlas Copco announced their intention to divest the company. In the following months, Dynapac hired people for several key positions, including president and several vice-presidents.

“The management team came together quickly,” says Bishop. “From those with a long-standing history with Dynapac, to those new to the organization, there was an immediate passion to bring the Dynapac brand back.”

The company didn’t only grow their executive, but overall employee growth over the past two years has increased by more than 300 per cent.

It didn’t take long before another company purchased Dynapac; in October 2018, French construction group Fayat announced their intention to acquire Dynapac.

“Inclusion into the Fayat family with its long-standing history of proven road construction products and technologies was a huge selling point for securing great talent,” says Bishop.

Under the Fayat umbrella, Dynapac will continue to operate as an autonomous manufacturer providing its customers with state-of-the art technology under the Dynapac brand.

“Being a fully family-owned business with many years of experience in the road construction and maintenance machinery business, the Fayat Group provides Dynapac with the backing to be a stable and long-term reliable partner to its customers worldwide,” says Anna-Stenlund, communications and branding manager at Dynapac Compaction Equipment AB.

Within a week of being acquired by Fayat, the company announced a new visual brand identity — dropping the Atlas Copco yellow and reintroducing red — a colour that distinguished Dynapac models previous to the company’s acquisition. The first rebranded Dynapac was sold in December to Gaskins & Company, based in Georgia, U.S.

In November, Dynapac launched their first machine since being acquired by Fayat, the CC1100/CC1200 generation VI.

The CC1100/CC1200 is a small asphalt roller with a unique design that features a cross-mounted engine in combination with an excellent visibility, massive casted forks and built-in flexible lifting/towing/tie down possibilities. Each model is also available in a combi-version with four static rubber wheels at the rear and offers a choice between dual frequencies depending on different conditions and application. Three sprinklers on each drum, automatic water control and a pressurized sprinkler system help facilitate smooth and reliable compaction.

In April, Dynapac cut the ribbon on their new headquarters in Fort Mills, South Carolina.

“Aside from completing the rebrand and working to do the same with our sales and rental partners, we are launching new products from oscillation and Generation IV rollers, light compaction and our mobile feeder,” adds Bishop.

Dynapac also proved it’s back, says Bishop, by exhibiting numerous road construction equipment at several key trade shows including February’s National Pavement Expo in Cleveland, Ohio; the American Rental Association in New Orleans, Louisiana; and the World of Asphalt conference that took place in March in Indianapolis, Indiana. Most notably, the company exhibited the CC 1200 VI, the F1200C and FC1600C pavers and the new CC 950.

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