TORONTO — Mixed martial arts organization UFC and Skilled Trades College of Canada (STC) are teaming up for a new marketing partnership that showcases STC within UFC’s live events hosted in Canada.
The partnership will begin during UFC 297: Strickland vs. Du Plessis on Jan. 20 at Scotiabank Arena in Toronto, where STC will serve as the presenting partner.
STC branding will be included on all event marketing materials, round cards, athlete prep points and within additional broadcast elements.
As an official partner of UFC, STC will receive brand integrations within UFC’s Canadian live events, including high visibility placement inside the world-famous Octagon and in-venue booth activations that will provide opportunities for in-person fan engagement, states a release. The partnership will also include Pay-Per-Views and Fight Nights.
In addition, UFC and STC will collaborate on custom content that will be distributed through UFC’s Canadian digital and social channels.
Set to launch later this year, the partnership also includes a first-of-its-kind scholarship, the Building Champions Scholarship, which will be awarded to 12 students to use towards any STC pre-apprenticeship program.
Additionally, STC will host two UFC viewing parties this year featuring silent auctions with all proceeds benefiting Steel Toe Careers, a registered nonprofit in Toronto that provides scholarships to young people to gain equitable access to education and hands-on skills training to pursue a career in the construction industry.
“Partnering with UFC reflects our shared values with an understanding that opportunities need to be earned and seized,” said Ralph Cerasuolo, president and CEO, STC, in a statement. “Students at STC align with the qualities of grit, determination, and a work ethic that are necessary in the trades – and always visible inside the Octagon. Like UFC, we are always looking to evolve and innovate, and we are so excited to collaborate on such a meaningful endeavour.”
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