TORONTO — The Workplace Safety and Insurance Bureau (WSIB) has launched an online campaign aimed at preventing workplace injuries for young people.
The #PracticeSafeWork campaign uses humourous ads with animal animations to get youth talking and break down their “wall of invincibility.”
The campaign’s message is “You’re Only Human #PracticeSafeWork.”
In Ontario over the past 10 years, 98 young people (aged 15 to 24) died because of work, 12 just last year alone. In 2022, almost 35,000 were injured at work, states a release.
The campaign consists of videos running on Instagram, Snapchat, Twitch, YouTube, Pluto TV, Mobile gaming and Corus instream video.
Along with the videos, the campaign website www.practicesafework.ca is a helpful resource for young people and their parents to learn more about how they can play a role in staying safe at work this summer.
It features the types of questions they should ask employers about safety protocols and workplace hazards, what to do in the case of an injury and rights and responsibilities related to workplace safety.
The website also navigates to Safety Check, a WSIB tool anyone can use to check out the safety record of an employer. It shows the number of injuries a business has in a year, the leading types of injuries for that workplace and more.
The online campaign runs until Aug. 13.
“Our goal is to remind young people that workplace injuries can happen to anyone, anywhere, anytime,” said Jeffery Lang, WSIB president and CEO, in a statement. “The videos are funny, but their message couldn’t be more serious: you’re only human and unsafe work practices can get you injured or killed.”
For more information visit WSIB – Practice Safe Work
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