Genesis Worldwide signs light-steel deal with Manazil Steel

Mississauga-based Genesis Worldwide Inc., a provider of green structural building technology using light-steel, has signed a technology licence and service agreement with Manazil Steel Framing Factory of Abu Dhabi.

Under the terms of the agreement, Manazil will establish a light-steel frame manufacturing plant in Abu Dhabi’s industrial zone using the Genesis “turnkey” solution which includes software, industrial equipment, hardware, processes and engineering services.

The plant is scheduled to be operational by early 2008. It will address the market opportunities created by the construction boom in the United Arab Emirates (UAE), especially in Dubai and Abu Dhabi.

Manazil Steel Framing is a newly formed subsidiary of Khalifa Al Fahad Co., an Emirates building construction company established in 1980.

Given Abu Dhabi’s strategic location, this agreement will help Genesis emerge as a player in the building industry in the fast growing UAE market, the company said.

Maged Mostafa, vice president of business development for Genesis, sees this as a breakthrough for his company, given that Manazil will be able to serve a large portion of the Gulf region from its new plant.

“The Genesis solution allows for the custom design and manufacture of buildings six storeys or less,” Mostafa said.

“Its inherent flexibility will allow Manazil to offer builders in the UAE structural solutions that meet their architectural requirements, but in a much more efficient fashion.”

The first phase of production at the new plant will include the manufacture of 200,000 square metres of panels intended to build 500 modern villas.

The contract signed with Genesis is believed to be the first of its kind in the Arabian Gulf and Middle East region. Manazil will be the sole provider of Genesis building systems in the UAE and Qatar.

DCN NEWS SERVICES