MILWAUKEE, WIS. — The team from briq, a construction data analytics platform, will be presenting the Tech Talk Driving Decisions with AI at CONEXPO-CON/AGG in Las Vegas on, March 13.
Artificial intelligence (AI) is a broad concept, not a specific product, in the same way hydraulics is a broad concept, not a specific product. People are already using AI on a regular basis. For example, pulling out a smart phone to find the best place to get a burger in an unfamiliar city and with a few taps there are restaurant ratings, reviews, locations, menus, business hours, phone numbers and directions, states a release issued by CONEXPO-CON/AGG.
How do you apply AI to your business? Just as you wouldn’t travel without your smart phone, you shouldn’t run your business without AI, the release indicates.
“What we really want to talk about is outcomes,” said Ellis Talton, head of growth with briq, which specializes in AI for the construction industry, in a statement. “And, specifically, better outcomes.”
He said while artificial intelligence is the accepted standard term, AI can also be thought of as “augmented intelligence” or “applied intelligence,” either of which is closer to describing how AI works in the business world.
Because of the flexibility of application of AI, those better outcomes can include improved PM scheduling, reduced downtime, fewer lost-time injuries, selection of higher-profit jobs and any other aspect of business that has data associated with it, which is essentially every aspect of business, the release states.
While you likely have an abundance of your own numbers to work with, the deepest pools of data lie outside your firm, Talton said.
Here are three tips to start using AI to derive better outcomes in your business:
- Focus on those outcomes — Don’t get caught up in buzzwords. You don’t need the background of AI to use it well;
- Consider a service — You may want to start with AI as an in-house effort, but to get the real benefit you’ll want to employ a service;
- Pick the right service — Until you start shopping for AI services, you may not realize how many are out there. Filter for those who speak the language of construction.