PICKERING, ONT.—Porsche Cars Canada has announced plans for a Porsche Experience Center to be built on a 20-acre site at the Durham Live development in Pickering, Ont.
The centre will be developed as a brand park and tourist destination where visitors can experience vehicle dynamics and technology under the guidance of instructors, stated a recent release. The facility will include a driving circuit over two kilometres in length, displays of current and historic exhibition vehicles, a cafe and a Porsche shop.
The Porsche centre is slated to open by 2024. Durham Live will feature 400,000 square feet of retail space, a casino, a concert hall and a 300-room hotel.
“Porsche is more than just a car. Porsche is a promise for a unique brand and product experience and since the first opening in Silverstone in 2008, our Porsche Experience Centers are the best way to get this promise,” said Detlev von Platen, a marketing executive with Porsche AG, in a statement. “I couldn’t be happier that we can now announce the 10th location of its kind in Toronto – the fastest-growing city in North America with an ever-greater community of Porsche fans.”
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