St. Marys CBM has launched its pink ready-mix truck in Canada in partnership with the Canadian Breast Cancer Foundation. The standard grey ready-mix truck received a pink paint job to signify respect for those affected by breast cancer and to provide a visual reminder to customers who order concrete from the pink truck.
TORONTO
A new tool in the fight against breast cancer has hit Ontario’s roads.
St. Marys CBM has launched its pink ready-mix truck in Canada in partnership with the Canadian Breast Cancer Foundation. The standard grey ready-mix truck received a pink paint job to signify respect for those affected by breast cancer and to provide a visual reminder to customers who order concrete from the pink truck.
The Building a Concrete Cure campaign aims to raise both awareness and money for the Canadian Breast Cancer Foundation’s investments in breast cancer research and programs.
The company is also selling scale-model pink trucks for $125 each. All profits from the sale will be donated to the foundation. The trucks can be purchased directly by calling St. Marys CBM. Those inspired by the truck will also be encouraged to make donations.
DCN News Services
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