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LIXIL appoints a new general manager and VP of marketing for Canada

LIXIL appoints a new general manager and VP of marketing for Canada

MISSISSAUGA, ONT. — LIXIL Canada Inc., maker of water and housing products, recently announced the promotions of Cosimo Coffa to the post of general manager, trade sales and marketing, responsible for American Standard, DXV, and GROHE brands and Marlon Thompson to vice-president (leader), marketing Canada.

Coffa has successfully led trade/project sales for Canada since September 2018 and has more than 27 years of experience in senior sales and marketing roles. 

He will now be responsible for growing the organization in Canada as well as supporting key customer and team member development. Prior to joining LIXIL, Coffa held progressively senior positions at companies such as LG Electronics, Lexmark and Fujitsu.

In his new role, Thompson is responsible for the Canadian Integrated Marketing team of product, channel, digital and pricing.

Since joining the LIXIL organization in 2019, he has played a key role in helping develop key strategies to expand the distribution channels for the American Standard, GROHE and DXV brands. With more than 18 years of experience in brand and product marketing, Thompson previously held senior positions with Saint-Gobain Corporation and Stanley Black & Decker.

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