OTTAWA — The RONA Foundation has announced its new Home Sweet Home campaign has raised $730,000 that will be spent on improved living environments for people in distressed circumstances.
The program involves fundraising by RONA employees and customers and ran from Sept. 1 to Oct. 9, stated a release. The funds will allow access to housing for victims of domestic violence and their children, low-income families, and people with special needs or mental health issues. A total of 175 organizations were selected by local RONA teams.
The RONA Foundation oversees the philanthropic activities of RONA Inc., which operates the Lowe’s, RONA+, RONA and Reno-Depot brand outlets.
The campaign took place in all corporate stores in the RONA network, as well as in four distribution centres and nearly 30 participating affiliated stores across the country.
Donations were collected at in-store checkouts and during online purchases on the lowes.ca, rona.ca and renodepot.com websites.
“Creating and launching a new campaign in a difficult economic climate and rallying teams is a challenge in itself. I’m extremely proud of the great mobilization of our network and the RONA Foundation team,” stated Josee Lafitte, director of the RONA Foundation, in a statement.