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Canadian Concrete Expo launches Concrete Works Hard & So Do You campaign

DCN News Services
Canadian Concrete Expo launches Concrete Works Hard & So Do You campaign

TORONTO — The Canadian Concrete Expo (CCE) is launching its Concrete Works Hard & So Do You campaign in order to promote the use of concrete as a cost-effective, strong and environmentally friendly building material and to reward those who work with it.

Organizers are encouraging anyone who regularly works with concrete to send at least one picture of their job site, the location of the job, their company name and a one or two sentence description of the work being completed to the show’s social media coordinator, indicates a release. The concrete projects will be featured on the company’s Instagram, Facebook, LinkedIn and Twitter accounts, which total nearly 5,000 followers.

Each month throughout the construction season, each company that submits a photo will be entered into a draw for a free lunch and one company will be awarded.

“The photos don’t have to be professional; you can take them with your phone,” said Wendy Lefaive, social media and client relations manager, CCE, in a statement. “We just want to see the concrete or the equipment being used to handle the concrete.”

“We are reaching out to everyone who works with concrete from paving to batching to decorating to treating,” added Stuart Galloway, president, CCE, in a statement. “Canada finally got its own trade show dedicated to the concrete industry when we launched Canadian Concrete Expo back in 2018. Now, we want to take even greater strides when it comes to the promotion of concrete.”

Photos and details should be sent to

The third installment of the Canadian Concrete Expo, Canada’s only national exhibition dedicated to the concrete industry, will take place January 22 to 23, 2020 at the International Centre in Toronto.

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