MONTRÉAL—Pomerleau is announcing a Brand Unification Initiative that is aligned with its vision to build communities in addition to building infrastructure and buildings.
Created by the creative agency Sid Lee, it includes a revitalized positioning, website, annual reporting and onsite signage to increase emphasis on Pomerleau’s dedication to collaboration, innovation and sustainability, indicates a release.
The company says it wants to be at the forefront of making the industry more efficient, innovative, environmentally friendly, diversified and ethically sound as the construction industry has a role to play in the emerging economic recovery.
“Being worthy of trust, acting responsibly, excelling in planning and having constructive relationships with our ecosystem are all ways we can participate positively in the economy and in developing our communities. We wanted our brand to express this commitment,” said Pierre Pomerleau, president and CEO in a statement.
The company is also committed to innovation as the industry undergoes a technological revolution.
“The company recently launched the aXLab, an innovation lab dedicated to accelerating the development of new technologies, equipment, and processes to be deployed on construction sites across the country,” states the release. “Against the backdrop of the economic relaunch, there is an urgent need to design innovative buildings and agile infrastructures that meet the real needs of communities.”