The name change will bring the company into brand alignment with its U.S. based sibling, Nortrax. Ontrac (Canada) and Nortrax (U.S.), retailers of John Deere construction, forestry and mining equipment, are both 100 per cent owned by their parent company, Deere & Company.
MISSISSAUGA
Ontrac Equipment Services Inc. (Ontrac) will change its corporate name to Nortrax Canada Inc. (Nortrax).
The name change will bring the company into brand alignment with its U.S. based sibling, Nortrax. Ontrac (Canada) and Nortrax (U.S.), retailers of John Deere construction, forestry and mining equipment, are both 100 per cent owned by their parent company, Deere & Company.
The transition to the new name is expected to begin this month and will be phased in throughout the year and conclude by the end of 2008.
No organizational changes are expected as a result of the new name.
DCN News Service
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