Mechanical Service Contractors of Canada wants to increase its membership by 50 per cent this year. As leverage, MSCC is touting its certification program for contractors and individuals in heating, ventilation and air conditioning (HVAC) and plumbing.
Now that its national certification program is up and running, the Mechanical Service Contractors of Canada (MSCC) is turning its attention to a second key priority — membership recruitment.
Incoming chair Scott Grobel, general manager of Chisholm Mechanical in Calgary, said the campaign is expected to be kicked off later this fall, possibly November.
Some 15,000 firms from across the country will be targeted by the MSCC, which currently represents 124 companies.
It has set its sights on increasing membership by 50 per cent within the next year.
“I think that target is not only achievable, but that we can surpass it,” said Grobel, who succeeds Scott Munro of Mississauga’s Adelt Mechanical Works as head of the MSCC, a division of the Mechanical Contractors Association of Canada (MCAC).
The recruitment campaign will be undertaken in partnership with provincial mechanical contractors’ associations across the country.
The certification program will be used as leverage. Firms with revenues of more than $1 million a year will be targeted.
Grobel, whose firm was the first in Canada to achieve MSCC contractor certification, said tools to be used in the recruitment drive include a promotional video e-mail.
The two-minute clip will be distributed via MSCC as well as by members of both the MCAC and the Canadian Institute of Plumbing and Heating.
Webinars are expected as well.
Grobel, who has sat on the MSCC board of governors since the organization’s inception three years ago, said the launch earlier this year of the contractors’ and technicians’ certification program represents a “significant” accomplishment for the organization.
The program was developed in consultation with industry stakeholders, including building owners and property managers.
Grobel said promotion of that program remains a top priority during the coming year for the MSCC, which represents mechanical service, repair and retrofit contractors.
“Companies that become certified are being singled out by property owners as being the elite in their field,” he said.
“Becoming MSCC certified means you are in the top three per cent of the mechanical service contractors in Canada.”
Grobel, who has been employed at Chisholm for seven years and whose responsibilities include attracting the “right” clients as well as development of policies and procedures to ensure provision of uniform services company-wide, believes the MSCC “without a doubt” has a rosy future.
“I think the organization will grow and remain strong by educating our members in what it takes to maintain and grow a successful business and by sharing best practices,” he said.
As part of its services to members, the MSCC offers ongoing management training and technical education courses.
Recent Comments
comments for this post are closed