TORONTO — As June kicks off pride month for much of Ontario, Hazelview Properties recently announced it has opened Canada’s first Rainbow Registered residential rental building.
The accreditation is given to businesses and organizations that meet stringent standards to ensure 2SLGBTQI+ customers feel welcome. While numerous businesses across the country hold the accreditation, the Story of Midtown Toronto rental property at 73/75 Broadway Ave. is the first residential rental building to receive the honour, states a release.
The project received the Rainbow Registered Accreditation because of the following:
- Year-round inclusion: Teams have access to ongoing belonging initiatives, including a paid volunteer day to support community causes, inclusive visual identifiers like Pride-themed email signatures and resident communications that reflect a community grounded in respect and belonging.
- Specific training focused on real-world allyship: Team members participate in comprehensive training on 2SLGBTQI+ inclusion, pronoun usage, unconscious bias and inclusive language.
- Putting people first: Policies outline clear steps and expectations for supporting all team members from all diverse backgrounds. These policies are reviewed annually and backed by mandatory employee acknowledgment.
“Earning the Rainbow Registered accreditation for Story of Midtown Toronto is a proud milestone that reflects our dedication to creating safe, welcoming spaces where everyone feels a true sense of belonging,” says Jasmin Pirani, partner, marketing and social impact, in a statement.
“This recognition reaffirms our promise to foster communities that celebrate diversity and prioritize the well-being of all residents.”
The 73/75 Broadway development as a two-part project. 73 Broadway is a 38-storey tower rising from a four-storey podium that is connected to an existing 10-storey residential building. This component offers 336 residential units, 460 bicycle stalls, 137 lockers and over 15,000 square feet of indoor/outdoor amenity space.
75 Broadway is the revitalized 10-storey building that was originally constructed in the 1960s.
The project is now officially open and amenities include an event centre, private dining room, games room, co-working lounge, indoor kids play centre, fitness centre, yoga room, main floor lounge, outdoor playground, pet spa, rooftop terrace and an indoor cycling room.
Hazelview Properties is also in the process of receiving the Rainbow Registered accreditation for its corporate offices and select properties within its Toronto/GTA portfolio.
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